Sam’s Blog
How to choose the best social media channels for your business
If you’ve been wondering about the best social media platforms of 2021, Social Media Manager Sam of Sam Says reveals what’s hot right now.
Should your business use a social media manager?
Should your business use a social media manager? Sam, social media manager from Sam Says, reveals the types of businesses who turn to her for help with the social media planning and management
Revealing the bare bones of a great social media strategy
Wondering when’s the best times to post your content on social media? Sam, social media manager from Sam Says, reveals the bare bones of a great social media strategy.
Easy (but often missed) ways to discover how to speak to your audience
Knowing your audience is key for a solid marketing strategy. Social media strategist Sam from Sam Says reveals why you must know your audience before you can market your business successfully.
Using social media to amplify your brand online
Social media remains one of the best forms of marketing for any business. But you need to use it correctly, so you don't annoy people. Sam, a social media strategist, reveals her top tips for using social media to your advantage.
Is digital marketing an effective tool for your business?
Every business can use digital marketing effectively and find clients. Why you need a digital marketing strategy.
The top metrics you need to track engagement on LinkedIn
What metrics can you measure to gauge your LinkedIn engagement? | Important LinkedIn metrics to track
Brand Voice: How to keep it consistent on social media
A surefire way to develop brand recognition on social media is using a consistent brand voice
3 proven ways to banish social media overwhelm
Feeling overwhelmed by your social media efforts? Here's how to wrangle your social media to make it work for you.
5 of the Best Social Media Scheduling Tools
Simplify your social media efforts using these top 5 favourite social media tools.
Why engage a social media manager?
If you’ve been wondering if/why you should outsource to a social media manager, here’s what we do.
How to schedule your social media posts
Here's how to schedule your social media posts to free up your time for real interaction with your audience.
Is your email marketing campaign considered spam?
Is your email marketing campaign considered spam? You may be doing small things that send your email to spam folders. Here's why.
Design Tools for Creating a Stunning Brand Identity
Building your brand is more than just having a great product and people who want to buy it. Any great business should also have a unified style that’s echoed in every facet of their brand. This not only gives off a sense of professionalism but will also make it easier for customers to identify the brand. With the right tools, building your brand’s identity can be a simple process.
The freedom in avoiding an empire in business
You don't need to build an empire to have a successful small business. Small business marketing works. Here's why.
Social media reporting and metrics
What's hot and what's not when it comes to social media reporting and audience engagement metrics on your social channels.
Vanity metrics in social media marketing
If you're only relying on vanity metrics to judge your social media success, you're not really getting the big picture. Here's why.
Bringing the “you” into your business brand
Do you avoid social media as you’re unsure of how to separate your personal and business profile? Here’s how to keep your branding boundaries clear.
How (and why) to approach engagement on social media
Posting is only the start when it comes to your social media strategy. Here’s why engagement is a must and how to approach it on your social media channels.
The importance of educating your audience
One of the best ways to build trust with your audience is to educate them through your marketing efforts. Start sharing your knowledge and watch the trust develop.