Social Media Strategy
For business owners wanting to get their socials sorted
Staying social online is a must, and if you’re producing winning content, you’ll attract more people to your community. And keeping in touch with your audience has never been easy. You have so many options and platforms to choose from and so many ways of sharing your content.
Some business owners love doing their social media. It keeps them up to date with what their customers are saying online, what they’re asking about, and what they’re reacting to the most.
But others don’t want to do any of it!
And either way is fine; it’s a personal choice.
There’s just one thing every business owner should have in place, and that’s a social media strategy. It helps you gain clarity around the content your posting and makes sure you’re appealing to your ideal audience.
Do you really need a social media strategy?
Yes! If you don’t want to waste your time and efforts on social media, you need a strategy in place. Without a plan, it’s like you’re playing baseball – swinging and missing, and sometimes hitting one out of the park.
You’ll find that a social media strategy helps you:
Understand what your audience want and need
Decide what content you should post
Repurpose your content
Stay visible online and attracting your ideal clients
Quickly post to your social channels in less time
A social media strategy is the best way to help you manage your social media, connect with your audience, and have it working for your business.
Our Social Media Strategy Sessions include the following:
Deep Dive into Audience Insights:
Gain a crystal-clear understanding of what your audience wants and needs, especially compared with your competitors, ensuring your content stands out from the crowd.
Review of Current Strategies:
We’ll conduct a thorough review of your current social media efforts, identifying what’s working well and areas for improvement.
Tailored Content Planning:
We’ll develop a strategic content plan that aligns with your brand identity and resonates with your ideal clients.
Actionable Improvements:
We’ll identify key trends, engagement metrics, and content performance so that you can implement targeted strategies to enhance engagement.
Visibility and Attraction:
Discover tactics to stay visible online and attract your ideal clients, increasing your brand’s presence and influence.
Ready to stop guessing and start strategising?
As a highly experienced social media manager, I’d love to help you plan out your social media strategy. Book in today and let’s see how we can make your social efforts work for you.
FAQs
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Navigating social media without a strategy is like setting off on a road trip without a map. Sure, you might stumble upon some beautiful sights along the way, but reaching your destination efficiently becomes a game of chance. Plus, a strategy ensures you’re being consistent in everything you do, while also reaching your marketing and business goals.
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While Sam (of Sam Says) has well over 25 years of marketing experience, our team is full of those who have ‘been there, done that’, working with every type of business and industry imaginable!
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Absolutely! To kick things off, you’ll breeze through a simple questionnaire. Just list all your current platforms, and we’ll do the rest. We will assess their performance and offer tailored suggestions to optimise your efforts or explore new platforms.
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As an added bonus, you can schedule a follow-up session one month after your social media strategy coaching call. We’ll dive back in to review what’s working well and what might need adjustment.
