About Sam Says
Helping SMEs Be Seen. Be Trusted. Be Consistent Online.
At Sam Says, we believe every business - especially small to medium ones - deserves a brand voice that’s felt, seen, and trusted. For over a decade, we've worked with SMEs across Melbourne and Australia to do exactly that.
Meet Sam McFarlane
Sam McFarlane
Founder & Lead Strategist
With 25+ years in marketing, Sam turned away from the corporate world in 2012 to build something different: a consultancy that cares about real business people, real audiences, and real results.
She’s a storyteller, strategist, and social media specialist who lives at the intersection of creativity and insight. Sam doesn’t just follow trends, she studies what resonates, what builds trust, and what helps businesses grow their reach organically.
Our Team & Approach
We’re a small but mighty team. Every person at Sam Says is aligned around one thing: helping your business show up online in a way that feels both professional and human.
Our approach is simple:
We start by understanding you - your brand, audience, values.
We design content & strategy that reflects your voice, not ours.
We deliver with consistency, clarity, and purpose, so your message shows up.
We measure engagement, feedback & visibility - not just vanity metrics.
Who we work with?
We partner with small to medium sized businesses who:
Have been operating for 3+ years or have established offerings & clients
Want to build credibility and trust online
Value consistency, clarity, and professionalism in how they present themselves
Prefer working with someone who brings strategy, experience & creative insight
If that sounds like you, we’re probably a good match.
Why Choose Sam Says?
Deep proven experience with SMEs, we understand their unique challenges.
Holistic, audience-first thinking: content, voice, and visibility matter equally.
Focus on consistency: no more hit-and-miss posting or scrambling last minute.
Authentic, human content: we help you show up as real people, not polished robots.
Your marketing partner: we manage the strategy so you can focus on what you do best.
Professional associations
Ready to Talk Visibility & Purpose?
If you’re ready to make your brand more consistent, noticeable, and trusted, let’s connect. Sam Says is here to help you build social presence that feels authentic and delivers value.