Social Media Training & Workshops for SMEs

Empower your team. Build consistency. Show up with confidence.

At Sam Says, we believe every business deserves to be seen and trusted online - but many small to medium businesses struggle with the time, skills, or confidence to make it happen.

That’s where our coaching, workshops, and presentations come in. Based in Melbourne, Sam brings 25+ years of marketing experience including over a decade in digital and social media to help your team master the platforms that matter.

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Why Social Media Training Matters

Social media isn’t just about likes and shares, it’s about building trust, visibility, and connection with your audience.

When your team knows how to use social media strategically, they’ll:

  • Create content that aligns with your brand voice.

  • Post consistently without the last-minute scramble.

  • Build confidence engaging with your audience.

  • Save hours each week with a clear process and plan.

We give you the clarity and skills to manage social media effectively, so your business is always represented professionally.

Book your social media training or presentation today

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Our Social Media Training Options

1:1 Social Media Coaching

Personalised coaching tailored to you or a key team member. We’ll review your current content, identify gaps, and guide you with strategies you can put into practice straight away.


Perfect for: business owners or marketing managers who want confidence and clarity in how they show up online.

  • "Oh Sam my goodness your knowledge and guidance were brilliant during the course that you ran.... and the ongoing support is above and beyond... I am so excited to be planning and freeing up some time for other things - thank you!!!"

    -Dhea Bartlett. Dhea iDeas

Team Social Media Workshops

Bring your team together for an interactive, hands-on session. We’ll cover content planning, brand voice, and practical tips to keep everyone aligned and consistent.
Outcomes you’ll see:

  • A clear content calendar.

  • Agreed brand voice and messaging.

  • Practical tools for creating and scheduling posts.

    Perfect for: SMEs with staff who share social media responsibilities and need structure.

Social Media Presentations & Speaking

Looking for an engaging speaker at your next event? Sam delivers inspiring and practical presentations on how SMEs can harness social media without overwhelm.


Your audience will leave with actionable takeaways and renewed confidence in how to use digital platforms for business.

Trusted by

  • "I did a full day Social Media seminar with Sam and took away from that session a great deal of invaluable information to help me better plan and implement my social media strategies. She is warm, positive, and very tuned in to your business needs. I have no hesitation in recommending Sam to help with social media strategy and content creation to achieve your desired outcomes."

    - Helen Midler, Skincare Consultant Rodan + Fields

Ready to Empower Your Team?

Your business deserves a consistent, professional presence online. With tailored coaching, workshops, or speaking sessions, we’ll give you the confidence, skills, and structure to make it happen.

  • "We recently had Sam present on Social Media at the 2019 Australian VA Conference (AVAC) in Melbourne and she was very well received. Learning about Content Pillars, developing theme days and other things was very useful. We really appreciated having you at our conference."

    - 2019 Australian VA Conference (AVAC)

Book your social media workshop or presentation today

Contact Sam SAYS