Why You Need a Social Media Manager | Sam Says Content Creation
Why I’m the Social Media Manager you can rely on
I heard a story recently from a fellow business owner that made my jaw drop.
Her social media manager disappeared for two months. Packed up and went to overseas. No handover. No plan. No “Hey, by the way, I’m gone.”
Just… nothing.
And while a getaway sounds dreamy, being left without a plan? Not so much.
Sadly, I hear stories like this more often than I’d like. And if you’ve ever had a content manager vanish mid-project, you know exactly what happens next. Campaigns stall. Engagement drops. You’re left scrambling to figure out what to post and wondering why you outsourced in the first place.
That’s exactly why I work differently.
More than “just” a Social Media Manager
Before I started Sam Says back in 2012, I spent nearly 15 years working in corporate marketing.
Back then, I lived and breathed campaigns, strategy, and branding long before Instagram reels or TikTok videos were even a thing.
That background gave me something not every social media manager has: a bigger-picture view. Content isn’t just about filling up a feed. It needs to connect with your goals and actually move your business forward.
I don’t just “make posts.” I help small business owners like you show up online in a way that feels natural, consistent, and purposeful.
Over the years, I’ve worked with businesses in wellness, retail, design, consulting, finance… all sorts. And no two strategies have ever been the same. Your content should sound like you, not like everyone else.
And here’s the thing: most of my clients are brilliant at what they do but hate talking about themselves.
That’s where I come in - helping them represent their brand and show off their brilliance online without them having to shout about it.
Reliability isn’t optional
Let’s be real. When you hand over your socials, you’re trusting someone with your brand voice. That’s a big deal.
And when communication breaks down? It gets messy. Missed posts. Broken campaigns. Confused audiences. None of it looks good for your brand.
That’s why my clients always know:
What’s happening and when
How we’re tracking against goals
That I’m only ever a call or email away
And yes, I take holidays too. But you’ll always know well in advance. There’s an out-of-office set up, urgent requests are covered, and nothing gets left behind.
Honestly, I couldn’t sleep at night if I left clients hanging.
How to spot a Social Media Manager who’s a keeper
Outsourcing your socials shouldn’t feel like rolling the dice. But for a lot of business owners, it does.
So how do you know you’ve found someone you can rely on? Look for a few green flags:
They’ve got experience that goes deeper than the latest trends
They focus on strategy, not scatter - random posting isn’t a plan
They communicate clearly, so you always know what’s happening and why
They make sure your content sounds like you, not them
That’s exactly how I work with my clients: strategy first, fully aligned, and always transparent.
Content strategy that actually works
Here’s the thing. Posting just to post? It doesn’t work.
Your content needs a plan - one that ties back to your audience, your goals, and what actually matters to your business. Otherwise, you’re just adding to the noise.
When I work with clients, every caption, video, or email has a reason behind it. Sometimes it’s to get your name out there. Sometimes it’s to start conversations. And yes, sometimes it’s to make sales.
Here’s what we focus on most:
Helping more people discover your brand
Keeping your audience engaged and connected
Turning casual scrollers into real-life customers
Having a proper plan also means no more 10pm panic Googling “what do I post tomorrow?” You’ll already know exactly what’s coming up and why it matters.
That’s the real difference between just making content and managing it strategically so it actually does something for your business.
Creating impact together
Recently, I co-hosted a small content creation day with my friend and photographer, Gray Tham. We spent the day with an intimate group of amazing female business owners who wanted to refresh their online presence.
It was relaxed, fun, and full of energy. Hair and makeup? Sorted. Fresh photos? Absolutely (the photos Gray took were beautiful). We even spent time working through ways to create content that feels natural but still connects with your audience. And, we finished the day with a glass of bubbles!
I walked away feeling inspired (and I think everyone else did too). Honestly, days like this remind me why I love what I do: helping people show up online with confidence and giving them the tools to keep going long after the day is over.
The Bottom Line
Your business deserves more than a social media manager who disappears when things get busy (or Europe calls…).
If you want someone who:
Brings almost 30 years of marketing experience
Builds a strategy instead of posting randomly
Shows up consistently and genuinely cares about your brand
…then let’s chat. Book a free discovery call here