Combining Social Media, Blogs & Email Marketing for Small Business Success
If you’ve ever written a blog, posted on Insta, and sent an email in the same week, and it felt like nobody noticed?
I totally hear you!
You’ve put in the effort, and all you hear back is digital crickets.
It leaves you wondering why you bothered!
The truth is, most of us keep our blog, socials, and email in separate corners. They’re all hanging around, but none of them are supporting each other.
Which means you’re technically doing triple the work for not much impact.
When you let your channels work together, everything changes.
Your content feels easier.
Your message starts to land.
And you finally get to stop feeling like your marketing is falling flat.
This handy guide will give you tips on how to combine your social media, email marketing and blog writing for maximum impact.
When your content’s scattered, people miss it
If you’re like most busy business owners, this is more than likely your current plan of attack on your marketing:
You publish a blog, post the link once (if you remember), and move on
Your newsletter is a tip that doesn’t tie to anything bigger
Instagram get a quick ‘behind-the-scenes’ shot when you have a spare moment (if ever!)
All that effort, and your audience is only getting snippets.
But when your channels connect, your message shows up in a few different ways. People notice. They recognise your voice. And you didn’t work any harder to make it happen.
Let your blog lead the way
If social media and email are the chatty friends in your group, your blog is the calm one that always has something smart to say.
It doesn’t demand attention, but it sticks around.
This is where your bigger ideas can actually live.
Unlike a Reel or a Story that’s gone in a day, a blog hangs around on your website quietly doing its thing—helping, teaching, building trust.
What makes a blog worth writing? A few things:
It solves a problem your audience is genuinely stuck on
It gives them a simple “you can try this today” takeaway
It feels like help, not like you’re shouting “buy from me!”
Picture this: you’re a brand designer, and you’ve written “3 Things to Check Before You Order New Business Cards.”
Someone reading it might avoid a costly reprint, realise you know your stuff, and think, “Hmm, maybe I should just get them to help me with this.”
And the beauty of it? That single blog can now spark a week of content for your socials and your newsletter, without you staring at a blank screen wondering what to post next.
(Bonus: even short blogs can pull their weight if you know how to reuse them smartly.)
Turn one blog into a week of socials
Now that you’ve written your brilliantly helpful blog, it’s time to use your social media to make it visible to your audience.
From a single blog post, you can:
Pull out a key tip and make a simple graphic (try Canva – it’s great!)
Share a quick stat or ‘did you know?’ moment
Record a 15-second video talking through the key takeaway
Share the link for anyone who wants the full story
That’s at least 4 social media posts from one blog.
Schedule them over a week and suddenly your feed looks alive (without the late-night, ‘I really should post something’ panic).
Use email marketing to build a real connection
Social media is a bit like waving at a friend from across the street. Your email marketing is like inviting them inside for a chat.
If someone’s joined your list, they’re ready for more than a passing wave on the street. Give them something they’ll want to open:
Share a quick story that ties to your blog
Include a bonus tip or mini insight that didn’t make it into your blog post
And if you’ve got old blogs that are still useful – share them again
Most subscribers won’t remember the first time you shared blogs in the past, and the few who do will appreciate the reminder of your resources.
Creating a simple content loop
Once you’re channels are linked, the whole process feels lighter.
Here’s a simple flow I love and use:
1. Start with the blog: Maybe it’s ‘5 quick fixes for a website that’s scaring off customers’.
2. Repurpose for social media: Break out your best tips into posts, a reel, or a poll.
3. Wrap it in an email: Send a short newsletter with a teaser story and a link to the full blog.
One idea > three places > less stress.
(And honestly, even a basic Google Sheet to track it all will keep you organised).
Learn and adjust your content planning as you go
Once your content flows between your blog, socials and email, you’ll start seeing patterns:
Blog: Which posts get the most visits or enquiries?
Social media: Which tips or stories get real engagement?
Email: Which subject lines actually get clicks?
The more you pay attention, the easier it gets to make your next round of content land.
Want to make this easier?
If you’ve been meaning to sort your content (but your brain says, ‘Maybe next week’), I’ve got something fun!
Get It Done: Content Planning + Branding Day
I’m running this with my friend Gray Tham because so many business owners tell me, ‘I want to post my own socials…I just don’t know what to say’.
You’ll leave with:
A clear path for your socials
Content ideas that sound like you
The confidence to show up without the 9pm panic post
If that’s what you need, grab your spot here.
Busy that day, but still want a hand? No worries! Book a discovery call with me and let’s see how to get your content loop working for you.
Book a free discovery call here