Sam’s Blog

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Sam McFarlane Sam McFarlane

Want social media success? Be consistent!

Successful social media accounts are consistent

Why reinvent the wheel and create a zillion bits of content when you could be repurposing the content you’ve already got?

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Sam McFarlane Sam McFarlane

Social Media and the Silly Season

Managing social media during the Christmas season.

A guide for small businesses to stay social during the silly season. Just because you take a holiday, doesn’t mean your social media has to.  

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Sam McFarlane Sam McFarlane

Get more clicks with these email marketing tips

Email marketing is one of the best ways to reach your customers and boost your sales. But only if you do it right. Here are my top tips to boost your open rates and make your email marketing campaign work.

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Sam McFarlane Sam McFarlane

Make the most of your Instagram story

Are you using Instagram stories and not sure if you’re doing it right? Let’s run through the top tips you need to know to make sure your Instagram story is off the charts and winning followers. Here’s how to use Instagram stories to get more love.

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Sam McFarlane Sam McFarlane

5 Ways to Increase Your Blog Traffic

It’s not enough to write killer content, click the publish button and wait for people to come running. Setting up your blog and publishing is the easy part, so they say. The difficult part is promoting it and driving traffic to your blog. But reaching out to your target audience is crucial if you want your blog to succeed. 

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Sam McFarlane Sam McFarlane

Do I Need to Be on Every Social Media Platform?

“Which social media platforms do I need to be on?” is a question that I get asked a lot. And the simple answer is— there is no simple answer! There is no “one size fits all” when it comes to social media.

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