Sam’s Blog
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Is your email marketing campaign considered spam?
Is your email marketing campaign considered spam? You may be doing small things that send your email to spam folders. Here's why.
Design Tools for Creating a Stunning Brand Identity
Building your brand is more than just having a great product and people who want to buy it. Any great business should also have a unified style that’s echoed in every facet of their brand. This not only gives off a sense of professionalism but will also make it easier for customers to identify the brand. With the right tools, building your brand’s identity can be a simple process.
The freedom in avoiding an empire in business
You don't need to build an empire to have a successful small business. Small business marketing works. Here's why.
Social media reporting and metrics
What's hot and what's not when it comes to social media reporting and audience engagement metrics on your social channels.
Vanity metrics in social media marketing
If you're only relying on vanity metrics to judge your social media success, you're not really getting the big picture. Here's why.
Bringing the “you” into your business brand
Do you avoid social media as you’re unsure of how to separate your personal and business profile? Here’s how to keep your branding boundaries clear.
How (and why) to approach engagement on social media
Posting is only the start when it comes to your social media strategy. Here’s why engagement is a must and how to approach it on your social media channels.
The importance of educating your audience
One of the best ways to build trust with your audience is to educate them through your marketing efforts. Start sharing your knowledge and watch the trust develop.
The top social media platforms for business
If you’ve been wondering what are the best social media platforms of 2020, Social Media Manager Sam of Sam Says reveals what’s hot right now.
Are people unsubscribing from your emails?
Did you know that every time you send an email, you’re likely to get at least one unsubscribe? Here’s how to avoid mass unsubscribes and enhance your email marketing efforts.
How to use Instagram Reels for your business
You might be wondering how Reels differ from Instagram Stories, Lives and IGTV? Are Reels something you should be using for your business? And if so, what type of content should I be using them for? I answer all these questions and more for you here.
Why you need to educate your audience through marketing
People don’t know what they don’t know. That’s why you need to educate your audience in your marketing tactics. Here’s how.
The benefits of niching your small business
If you’re wondering whether you should niche your small business, you need to read this.
How to (quickly and easily) repurpose your content online
If you’ve spent time producing some content that your audience will love, here’s how to repurpose it to get maximum impact.
Can an introvert become a social butterfly?
Introverts can often make a greater impact on social media than their louder counterparts. Here’s a guide for how introverts can survive online.
It’s time to embrace pain point marketing
Knowing your customer's pain points will help you write and create some compelling content, perfectly targeting your customer's needs.
How to use social media to stay in touch
Staying social is a great way to combat the self-isolation measure forced upon us. Here’s how to help your business stay social.
Is swearing good or bad for your online marketing?
To swear or not to swear (in online digital content), that is the question. Is there a right or wrong answer? Find out here.
The value of a call to action (CTA)
Should you use a call to action on your social media posts? Yes of course – calls to action work. Here’s why.
The importance of keeping it real online and off
Being authentic to your brand is the only way you’ll get your audience to know and trust you. Are you authentic online and off?