How to outsource your content marketing

Here are the top 4 content tasks to delegate to a Virtual Assistant

Everyone knows the famous line from Field of Dreams, ‘Build it and they will come’. It was a great movie and one hell of a memorable line.

But when it comes to business, this won’t cut it. You can’t build a website and hope ‘they will come’. It won’t work – this is real life – not a movie with hunky actors.

In this digital age, it’s your content creation that will bring customers to your website. You need lots of content. You must be consistent and share your content on all your social media channels to get attention.

And the more you share, the more you’re in front of your audience; showing them your skills and expertise.

A quick bit of content marketing trivia for you

Did you know that it takes up to 8 times of a customer having contact with you before they feel comfortable enough to buy? And it doesn’t matter if you’re a service or product-based business, people will only buy when they trust you (or see an item they can’t live without).

And that’s why you need to keep putting your content out there. If customers follow, like or connect with you, they’re one step closer to becoming a customer.

But rather than doing this all yourself, Content Marketing Virtual Assistants (like me) exist to help you.

The top 4 content management tasks you should outsource

1. Content strategy

If you find a VA with a marketing background, they’ll be the perfect person to help you create a content strategy. For a start, they should be doing it for their own business, so take a little time to do your stalking and see how the VA portrays themselves.

A VA can do things like:

  • Looking at your stats, seeing what posts are getting more likes, connections and comments
  • Finding hashtags that will increase your reach
  • Researching similar topics of interest and doing a bit of keyword snooping

2. Creating or recreating content

If you hate writing, creating content would be one of your ‘oh god’ tasks. You’d push it to the bottom of your to-do list and it would take you ages to write anything. But if you love writing, do it! And then hand it over to a VA to do the rest:

  • Going through your old blogs to create social media snippets
  • Listening to your podcasts or videos and turning them into blog posts, complete with social media snippets
  • Reading your old newsletters and polishing them into a blog (or vice versa)
  • Or write entire blog posts on topics of your choice

3. Making your words pop with design

Some people don’t like words! This is where your design comes into play, especially for social media platforms like Instagram. And your VA doesn’t need to be a full-on graphic designer with programs like Canva helping to create some amazing looking posts. You’ll need design for your blog headers, your Instagram posts, your Facebook Ads, LinkedIn posts and so on.

4. Uploading your content

Once you’ve got all your content created, you’ve got to share it. A VA can help you with a content calendar and share your content across all platforms when needed. Many VAs will use scheduling tools, automating your posting to the best time of the day. You can also ask your VA to keep an eye on the content they share for you, responding to comments and answering any questions.

Richard Branson is a millionaire for a reason

‘From a young age, I learned to focus on the things I was good at and delegate to others what I was not good at’.

If you’re ready to delegate your content marketing like Sir Richard Branson, I’d be happy to have a chat with you and show you what I can do to help you.


Phone: 0416 008 678