How Outsourcing can help your small business

As small business owners, we all have tight budgets and endless to do lists. But there are only so many hours in the day. So if one of your 2017 resolutions was to work less, then I am here to tell you how spending money on contractors can actually make you money.

You’ve all heard the saying “you have to spend money to make money”, and this couldn’t be truer in the case of outsourcing. You see, you might be spending countless hours updating your website, creating your social media content, following up outstanding invoices, tracking your expenses and income (the list goes on) when you could be out there doing what you do best. Stop working on your business and start working in your business.

Below is a list of 5 ways outsourcing can actually help your small business:

1. Growth

Outsourcing parts of your business to an expert means that you can spend time on growing your business which is important if you are wanting to take your business to the next level.

2. Time

Like most small business owners, you probably started your business to allow you to have more time to spend with you kids, or for a better quality of life, but when you start working late nights and weekends just playing catchup, you will think to yourself “what am I doing?” Outsourcing will enable you to spend less time at your desk and help you refocus your energy on the important things –in life and in business. You might even find that you can cross off the most time consuming tasks from your to do list and outsource them instead.

3. Spend money to make money

Small business owners do not have endless pits of money, so it can be hard to part with your hard earned money on tasks you could do yourself. Sending out a newsletter to your clients might be a task on your to do list, but as a “nice to do task”, you never get around to doing it. But if you outsourced this task, the money you would make in sales as a result of sending out the newsletter will pay for outsourcing and some.

4. Limitations

"You Can Do Anything, But Not Everything." - David Allen You may be an expert in your field, but that doesn’t mean that you are an expert in every business. Successful entrepreneurs understand the importance of surrounding themselves with people that are experts in the fields that they struggle with.

5. Change

The business world is fast-paced, and there are always changes being made. But when you are an expert in your field, how can you stay on top of all the changes on social media? When you outsource a task to an expert you are getting someone who knows what the latest changes are.

So now that you can see the benefits of outsourcing, where should you start? I recommend my clients start to create a budget for some outsourcing, create some lists of tasks you would like to outsource and then start to talk to people in your network to see if they have recommendations for the type of work you are looking to outsource. Stop wearing multiple hats in your business and start looking for some experts to outsource to.