The ever changing digital trends always find a way to surprise us. Just when you think you’ve nailed it, something changes and ruins your master plan. Just take Facebook, for example. Facebook is probably the fastest changing social media platform in the world - and it’s not surprising. They are constantly trying to improve their interface, and as a result of that they are constantly testing various features so it’s not always easy to keep up with everything.
But if you’re in business, you know that one of the most important elements for success is staying updated. You need to embrace the changes because most of them are here to stay, just like the latest newsfeed change.
Needless to say, many companies and brands are utterly disappointed with the news feed change. Why? Simply because they have been using Facebook as a way to market their business on a daily basis, and now they are somehow shut off? How is that even possible?
Not every change is bad
Not everything is black and white. Facebook has its reasons for making every change. They have something called ‘big data’ which helps them figure out what’s best for their users. That’s the entire point of making these changes: Facebook wants to help its users feel more entertained.
And it’s come to a point where users have become overwhelmed with the amount of information they’re getting from brands and companies who are using it for their business.
But Facebook wants to make this a place for users to connect on a personal level with friends and family, away from all the sales pitching.
Best of both worlds
That’s why we now have this divided news feed, where you can enjoy best of both worlds - but separately. This may not sit well with businesses and brands, but it’s all not so bad when you come to think of it. You just need to change the approach.
Invest in Facebook ads
Investing in Facebook ads is a must in today’s competitive market. It’s not enough to just post on a daily basis, especially with the new changes coming. The great thing about Facebook ads is that there is a myriad of targeting options which can help you reach out to your target audience and spend your budget wisely.
Storytelling goes a long way
People love a good story, that’s something that never grows old. Tell a story about your brand, come up with weekly themes and interesting things for your fans to follow. Get personal with your fans if you want to stay top of mind. If you don’t feel particularly creative you can always hire a Social Media Virtual Assistant to do that for you.
Harness the power of video
If you want to be noticed, especially with the new features rolling in, you have to invest in some videos. Videos almost always outperform text posts, so posting and maybe even boosting video posts will help you reach out to more potential customers and fans. It doesn’t have to be anything fancy, sometimes even a plain phone video can do the trick, if you know how to keep it entertaining.
Remember: Facebook isn’t working against you, you just need to find a way to adapt to the new changes, and make the best of it!