Hint: It’s a vital money-making task a virtual assistant can do
Having a virtual assistant as part of your online business is far from being a new concept. In fact, what was an uncommon industry a decade ago has fast grown to be a huge industry, both in Australia and overseas.
And maybe this is because a virtual assistant in today’s world can wear a range of hats and offer a variety of services.
From basic word processing, bookkeeping, writing, right through to online business management, you can find a VA to help with almost every aspect of your business.
If you’re still contemplating the idea as you’re wary of this virtual world, there’s one easy (yet super vital and powerful) task you can outsource.
Social media management.
If you’re honest with yourself, you’re probably like most small business owners, and although you know you MUST be social, you probably hate the time it takes for the little engagement you get.
So why not outsource this?
First, work out what social media platforms you should use
Before you outsource your social media, you do need to have an idea of your end goals. What do you want to achieve from social media – engagement, blog sharing, becoming known - or all these things…
And it’s also important that you know what platforms you want to target as you need to alter your content accordingly. Where is your target audience hanging out? I suggest choosing one or two and doing them exceptionally well (rather than spreading yourself too thin).
Selling to the public (business to consumer) = Facebook
Selling business to business = Twitter
If you love to be visual = Instagram
You should also have an idea about the age of your target audience as platforms they use can vary. For example, if you sell a pimple product targeting teenagers, you’d need to be using Instagram and Snapchat, whereas if you sell an anti-wrinkle cream for older ladies, you’re better off using Facebook.
What’s the best way to start outsourcing social media to a virtual assistant?
Social media is all about creating, educating and engaging through content. When you get a virtual assistant onboard to help you with your social media management, they should be able to guide YOU and help you create a plan.
Do your research first and check out their social media accounts. Do you like what you see? Are they practising what they preach and doing it well? Are they engaging?
You want a virtual assistant who is going to build your online community.
If you’ve written a blog, start by asking them to share your blogs on your social media channels. Monitor what they create from your blogs and the increase in engagement (if any). And never worry about oversharing! People will look at your content at different times and on different dates, so recycle your blog content regularly.
This is by far, the easiest way to start. Make sure once you’ve driven your audience to your website to read your blog, that you’ve got a call to action at the end of your blog.
Direct them to keep reading other blogs, watch your videos, read more about you, or at best, sign up to your email list (with the killer offer you have).
Once they’ve signed up to your list, have a sequence of emails that are sent to build their trust of your knowledge, engaging and educating them and strengthening your relationship. In turn, when you have a product or a service to sell, they’re so invested in your way of connecting that it’s a no-brainer.
So, start small. Use the blog content you’ve already created and ask your VA to share it. You can build from there as they get to know your voice and your business.
Need help finding a social media management virtual assistant?
As you probably know, social media management is one of my main offerings. If you’d like to find out how it works, feel free to drop me a line, and I’d be happy to chat with you about your social media. I also belong to a network of VAs so if you’re looking for specific tasks that go hand in hand with social media (Facebook Ads, copywriting etc.), I can help you find your ideal VAs.
If you’ve outsourced your social media, I’d love for you to share your thoughts below – what works, what doesn’t, has your engagement boomed?