Once you’ve written a blog, it’s almost as satisfying as slippers at a wedding after-party.
You excitedly share your blog and hopefully, get a few comments and shares. A quick tip, you should make sure your blog content is ‘evergreen’. In other words, write about something that won’t age or date.
This is the start of creating blog content that you can rehash in many, many ways.
What’s the point of re-purposing blogs?
You don’t want to go to the effort of writing a blog, share it and then leave it to float aimlessly in cyberspace. You’ve put in the hours to create your masterpiece – hours that you probably preferred to do be doing anything else but writing.
This is where re-purposing is going to be your new best mate.
Reach a new audience: Some of us prefer visual infographics over writing or podcasts over eBooks. Reformat your blog content for different mediums to appeal to a wider audience.
Dust off forgotten tales: We all have an old favourite book that gathers dust on a bookshelf, but we can’t seem to part with it. You catch a glimpse of it and think, ‘I wish I could read that book about flying whales again as I loved it’. But you continue with life and forget about it. It’s the same with your old blogs. Dust them off and let others enjoy them.
Make the most of your efforts: Be proud of your content. There are all sorts of factors that will affect how well your content performs, and sometimes, luck has taken a vacation. When you repurpose your content, you’re making sure people who missed your epic content the first time around have a chance to see them. It’s like getting a second chance.
If you’re not re-purposing your content, you’re missing out on a huge opportunity for your business.
Here’s how to get the most out one blog – in 37 different ways
Create 20+ snippets for easy sharing: Image Tweets, Facebook Pictures, Instagram Posts, Pinterest Boards and Tumblr Posts, Infographics
Build a series of guest posts
Turn it into a webinar
Create an infographic or chart
Design an eBook or hands-on guide
Turn your already published content into podcasts
Spin off the old blog post into a new one
Refresh and republish or create a roundup post
Make a video
Design an Instagram tip
Share content as a pdf
Build a daily email series or email course
Share to social media—again and again
Submit to content communities
Post to Quora
Post to LinkedIn
Post to Medium
Create an instructographic: Instructographics can be easily made by combining visuals from your infographic with your how-to guide
Put together a presentation for Slideshare to reach a new audience
Resource Pack: A white paper, an eBook, several infographics, various images, videos, podcasts, contact sources and influencers directly
Go live! Create a series of Insta stories or a Facebook live
Create a series of slide decks for presentations (workshops, seminars, etc.)
Tweet the Takeaways: Pull key stats, quotes, or powerful phrases from your blog and turn them into Twitter posts
Newsletter Material: Incorporate your blog posts into your email newsletter. Your list doesn’t necessarily see every post you publish. So, you can repurpose your blog post images in your newsletter, which can create continuity among your different content avenues. It’s also an effective place to link back to appropriate blog posts
Make use of your internal data and put it together into case studies
Gather all your interviews into an expert advice eBook
Update your old posts with new information
Create new blog posts and articles from Spinoffs
Write guest posts on topics you already have expertise on
Promote your existing blog posts from multiple points of view
Conduct podcasts with industry leaders following themes you are already familiar with
Compile your clients’ questions from support into an FAQ page
Pull out the best questions you get on support and turn them into individual blog posts
Convert the testimonials from your users into quality content
Make use of your clients’ photos or videos using your product
Mix your blog posts into valuable online courses
Break up long articles into a series of shorter blog posts
Are you ready to write and re-purpose?
If you find it hard to write a blog, start by recording what you want to say using a text to speech app on your phone. When you’re driving (hands-free only), out for a walk, or sitting in front of the telly at night, start blurting out your blog.
Then refine it and polish it up into your blog post.
And now, you’ve seen al the ways you can repurpose your content, so you can make sure your efforts aren’t being wasted.
If you’ve got any more ideas or ways to re-purpose your content, please pop them in the comments below.