Getting to know your customers is crucial if you want to increase your sales and boost your revenue. Without a proper customer avatar your marketing efforts will be all in vain and downright ineffective.
But who is your customer avatar? Your customer avatar is just a fancy name for your ideal buyer persona. One person who brings together all the facts you know about customers and helps you target them better and more efficiently.
If you want to step up your marketing efforts, here’s a step by step process of creating your customer avatar:
Get to know your customers – emotions sell
You need to know exactly who you’re selling to. First you need to take the time and really get to know your customers. You also need to get to know them at an emotional level.
Find out what keeps them up at night, what they want and what they dream of. Connect with your customers emotionally and find out what their core values are and add that to your customer avatar profile. Only then can you figure out how to reach out to them.
Make them come alive to you. You need to come up with key phrases or quotes to attach to your customer avatar profile. This way you’ll be able to see your customer avatar as a living being.
The job position
Your profile isn’t complete without a proper job title. Find out what most of them do for a living and what their main expertise is.
Do they use technology?
Are your customers using social media and technology? If yes, to what extent? This can help you craft a perfect ad campaign to target customers.
Social and cultural background
Where do they live? What is their social and cultural environment? Culture is super important when it comes to creating the right ads and targeting your customers.
Next, you have to figure out their demographics – including age, sex, marital status, etc. It’s crucial for defining your ideal customer persona. It’s not the same if you’re targeting, say 17-year-old boys and married 45-year-old women.
Yes, even things like hair and eye color may be useful in defining and understanding your customer avatar! If nothing else, it will help you get to know your customer avatar better!
Once you list all the common traits of your ideal customer – both demographic and psychographic – you will be able to come up with a unique profile that will help you understand your customers better. You need to give your customer avatar a full identity – name, age, occupation, family etc. Be as specific as possible and avoid generalisations.
When your customers feel that you’ve connected with them on a deeper level you’ll be able to establish a deep level of trust and long-term relationship with them.
How well do you know your ideal customer?