Need to rev up your SEO efforts? A good place to start is to avoid past mistakes. Today it’s all about content, good keyword research and good promotion. The link building strategies and keyword stuffing are a thing of the past. Google’s algorithm is much more sophisticated than it used to be.
Here’s a rundown of things you should do to improve your SEO:
Think about what your ideal client is searching for in Google
You can’t build your SEO without having your client in the back of your mind. But in order to do that, first you need to build a client persona. Once you figure out the characteristics of your ideal customer you’ll be able see what they’re more likely to type into Google, and act in according to that.
Use free tools to research keywords like Google Keyword Planner Tool
Make use of the SEO tools, like Google Keyword Planner. Google Keyword Planner is an amazing tool that can help you choose your keywords. And the best thing is – it’s free! To use this tool you only need a Google Adwords account, and you’re set to go!
Create content that people want to read and would be willing to share
You would have heard the phrase "content is king". If you want users to find you, you need to work on your content to ensure it is useful. That’s why you have to know who your audience is so that you can create the kind of content that attracts them.
Publish your content based on the keywords
First and foremost, you need to use the keywords you found using the Google Keyword Planner and work around those. Secondly, make sure your content is original – no copycat articles. Secondly, it needs to be relevant and useful to your ideal client. Nobody wants yesterday’s news. Thirdly, it needs to be SEO optimised – meaning that it should contain keywords you want to be associated with.
Promote your content on social media so that more people are potentially exposed to it
Once you’ve created killer content it’s time to promote it across social media and reach out to your target audience. Without effective promotion your content exists in a vacuum.