Why video content is wildly popular on social media
If you’re looking for a way to boost your social media engagement, you need to give video content marketing a go.
You can tell how popular it’s become with the biggest players in the social media world encouraging users to post video content – Instagram, YouTube, TikTok, Twitter, Facebook and LinkedIn.
Think about your own social media scrolling habits.
What captures your attention?
I bet that you’ve stopped a few times to watch a video. Perhaps the movement caught your eye, or it was a stand-out post from one of your favs.
And people using video content will tell you how powerful it is to capture attention.
It truly works and has been one of the best ways to market your business for a while now.
So, how do you get started with video content marketing? Let’s explore.
The top 5 ideas for creating video content for social media
1. Tips and tricks to help your audience
People love to learn tips and tricks to make their life easier, and sharing these tips is one of the quickest ways to produce video content.
Tip and trick video content doesn’t need to be long. Keep it to one tip or trick per video to make them short, sweet and valuable. After you’ve done a few, you could promote them as a series.
For example, if you’re a florist, you could share a quick tip on how to make flowers last longer, how often you should change the water, and how to take them out of the wrapping to position them in a vase.
Remember, what you think might be obvious isn’t for others and could be the perfect thing to share.
2. Behind the scenes footage
Have you heard the saying, ‘People work with people, not businesses’? And I believe there’s a lot of truth to it.
People want to work with those they know, like and trust. And that’s you – the human in the business.
Behind the scenes video content is a brilliant way to humanise your brand. Use videos to introduce your team, show people around your business premise, and add some humour and fun to show who you are.
You can also showcase projects you’re working on for clients (if allowed) to show your process, office workings, and how you and your team work together to achieve results.
3. Client case studies
People come to you to solve an issue they’re having. You’d provide them with a service, or they’d purchase a product they need to make their lives easier.
Showcasing how you’ve helped a client (a case study) is a proven way to help others see exactly what you do.
Others are likely to be experiencing the same issues your client had, so a video that steps through how you helped someone in the same boat can be a powerful sales mechanism.
If you can’t show your client’s logo or branding for privacy reasons, make sure you don’t reveal that but let people know why they came to you, what you did, and the result that solved their issue.
4. Educate and inform your audience
You may have noticed I recently used the term ‘Edutainment’. This is about combining education with entertainment to create value-packed, engaging content. And video content is perfect for this.
You can highlight your experience by sharing your knowledge and create a short video where you demonstrate your abilities to solve an issue.
Whether you’re speaking to the camera or sharing your screen for a quick ‘how-to video’, your audience will appreciate you showing them how to do something to improve their skills, life, work habits etc.
5. FAQs
Have you ever noticed that people ask you the same questions before they start working with you?
Whether it’s about your processes, how your service/product works or more curious questions about who you are, you’ll probably notice a pattern of FAQs.
One of the easiest ways to create video content is to use your FAQs as the basis. You already know this is what your audience what to hear about, so it’s gold content from the get-go.
And you’ll probably find people stop asking the same questions as you’ve already put the answer out there in a video!
5 hot tips for boosting your video content efforts
Once you’ve created your video content for social media, you want to get maximum impact for your efforts.
Here are 5 hot tips to help you boost your video content efforts:
· Capture people from the start (your first 15 seconds are vital to draw them in)
· Include a call to action (CTA), so people know what to do after watching your video (e.g. purchase a product, sign up for a subscription or course, connect with you etc.)
· Respond to comments to show you appreciate people watching your video and taking the time to connect with you
· Use hashtags so people searching for your type of content will find your video (and hopefully watch more!)
· Create an enticing thumbnail or post that goes with your video so people stop scrolling to watch what you’ve got to say
Need to create a social media strategy that includes video content?
As a social media manager, I take the time to help my clients create a social media strategy that works for their businesses. Part of this includes adding relevant video content on their channels.
To book a brand strategy session, please get in touch.
You can find my services here or send me an email to connect.
Here are some other blogs you may find handy:
· Everything you need to know about LinkedIn videos to boost your marketing
· A social media manager’s guide to hashtags
· How to create a comprehensive media strategy
If you have any questions or insights about using video content on social media, drop them in the comments below.